You’ve probably heard the term “responsive” being thrown around recently in the context of web design. Responsive sites are the latest evolutionary step in web presentation, and there are good reasons why the web is heading in that direction. With the advent of mobile computing and people using tablets and phones to surf the web, your site is likely being accessed by visitors who are using a variety of screen sizes. This means that your old static site that was built with big monitor screens in mind may no longer be appropriate for the audience you’re attracting. Get the facts about A Responsive Design For A Superior Company
What responsive web design does is create sites that look good on any device, with any screen resolution, without the need for separate desktop and mobile sites. The visual elements of the site respond automatically to the screen on which it’s being viewed, hence the term “responsive.” This means that whether your visitor is viewing your site from their phone, their iPad, or their laptop, they will see a layout that looks great on their device, and they can switch back and forth between devices without any change in the overall site aesthetic.
This type of responsive web design is useful for several reasons. One, it creates a consistency that helps with branding. When you have separate mobile and desktop sites, it can be tricky to make sure they have the same feel. With a responsive site, this aspect is built in automatically, as there are not two separate sites, but rather one site that responds to what is most appropriate for the visitor.
Secondly, having only one site to deal with makes things easier for you and your web designer, as well. There’s only one version of the site to update, and so you know that your visitors are always getting the same information regardless of the device they’re using. This saves time and money for you in the long run, and makes for a more pleasant experience for everyone involved.
While there are certainly some setup factors to consider, such as the cost of a site redesign, in the long run the benefits of a responsive site will outweigh any immediate inconveniences. It’s certainly something you’re going to want to do eventually anyway, and getting on the bandwagon now will help establish you as a business owner who cares about the experience of your online visitors. After all, people like to visit well-constructed websites, and having a responsive site will prompt people to want to come back again and again.