Google search engine is by far the most popular search engine today. If you want to look for something online, your best resort is to use the services of a search. And the most convenient way to do online search is by checking out Google’s search results. Nevertheless, Google is not the only available for you, but it is the benchmark for search engine optimization or SEO, and the underlying reasons are obvious.
When you look for stuff via the Internet, say a used car, you only need to open Google search and there enter relevant keywords. Google will then provide you several pages of search results containing a list of websites on used car. You will then browse each website listed in the search results for the best deal. But typically, you would only pay attention to the first few pages, not to the succeeding pages of search results.
Studies show that 80 percent of online traffic comes from search engines. A large part of that prefers Google over others. Thus, if you are to catch a good percentage of the online market, your best bet is to study how Google ranks websites and lists in search results. It makes use of algorithms to determine how relevant a website is in relation to certain keywords. Search engines send robots to crawl or study each page of a website to determine its relevance.More information Easy Ways Through Which You Can Optimize Your Website.
Website relevance largely depends on content quality. Good quality content means no duplicate content, so beware of plagiarism. Text content is more readable by search engine robots, so always make good descriptions of videos, photos and graphics. Google search engine also looks at inbound links or back links (externally located links that point to the website). It is important that the link partners of the website are of high caliber and high rating.
It is not enough to post a lot of content and to make a lot of back links to the website. Improper website optimization is always tantamount to being penalized by Google and getting a poor online rating. Lower rating means lower chance of being included in search results, which leads to the website becoming less visible and less accessible to online users.
Now you might be wondering why your newly developed website is not ranking the way it should. That is how Google works – rating old domains higher than new ones. This is to prevent people from creating new websites that are only filled with hyperlinks. In the battle of Google search engine optimization, content is king, so continue on developing great content for your new site. It is just a matter of time for your ranking to go up.
Google hates black hat search engine optimization, so never sell links, do not hide texts, and avoid overloading content with keywords. If you want to drive your web ranking up, always follow the guidelines set by Google. Also, it helps to use Google webmaster facilities to ensure you are on the right track.
Online ranking is as dynamic as the world. Do not be confident with the ranking you achieve at one moment, for it can change any time. Always be on the lookout for the changes in Google’s rules on website optimization, so you are guided properly. Remember, when it comes to Google search engine, nothing is permanent, so do not rest on your laurels.