It is not a question anymore of “Do I need SEO?” Most companies have seen their competitors gain leads, more customers, more sales, etc. from SEO services. The present question companies are asking themselves, is “Should I outsource SEO?” This article outlines the benefits of outsourcing SEO services, as opposed to hiring an SEO Specialist in-house. You would be amazed as to how many benefits there truly are to outsourcing SEO. Of this long list of benefits, we are going to focus on the single benefit of getting more service for your buck. Let’s explore:
One must first think of the specialization they will get from either aspect – either outsourcing SEO or hiring in-house. The ultimate goal is to always get the most product for your buck; and in this case, the most SEO service for your money invested.What Is SEO
When a company hires an outsourced SEO consultant, they are actually getting a team of SEO consultants in most cases. There are individuals on that team that focus on keyword research, monthly reporting, valuable content, back linking to your website, etc. There are also SEO Specialists on the team that bring it all together, analyzing the search engine algorithms and creating a plan just for you and your niche. So when you outsource SEO to a consultant, you are actually hiring a team of experts!
When hiring in-house for your SEO needs, you get the overall expertise of one individual. Now, that individual may have a fantastic SEO background, and many bountiful years of experience; but without the rest of a team, they are a slow moving operation. Results that you may expect to see in a matter of months, by outsourcing SEO, you may see, MAYBE, by the end of the year. So your wisely invested money has now taken over double the time to return results.
Additional costs are another angle in which to consider when questioning whether to outsource SEO, or to hire in-house. When a company outsources an SEO consultant, SEO Company or SEO specialist, there are several additional costs that are washed away. When outsourcing SEO, one does not have to pay for employee benefits, paid sick days, vacation time, etc. They also do not need to worry about another employee taking up space, a desk, a computer, office supplies, etc. All of these costs can add up over time, and after considering their overall cost, your company will pay almost double to have somebody working in-house on your search engine optimization.
Hiring and firing costs are often times one of a company’s highest expenses. If an in-house SEO specialist doesn’t work out after a few weeks, what do you do? Do you fire them, and invest even more money in advertising, interviewing, etc? Most SEO outsource companies have short contracts; some of which can be only thirty days notice before cancellation. So, if you don’t mesh well within a few weeks with your outsourced SEO company, you can try another one. No need to clean out a desk, pay unemployment costs and waste your company’s valuable time and energy.